KA YO

Concept, naming, identity, brand strategy and interior for performance sports retailer Ka Yo. Creative direction by Anton Wikner. Identity design and launch campaign art direction by Public Image. Interior design by Anton Wikner with rack system, aluminium tables and jesmonite structures by Campus. Volcanic rock launch installation by Ray Atelier in partnership with The North Face. Store photography by Andy Liffner featuring digital screen images by n.gyyh. Retouch by Unestablished.

WERA

Brand reboot including identity, brand strategy, seasonal campaigns, packaging and labeling system for women’s fashion brand Wera. Creative direction and art direction by Anton Wikner. Collection by Carin Wester.

Seasonal campaign featuring Missy Rayder photographed by Jonas Unger. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Henrik Haue. Make up by Anya de Tobon. Set Design by Johan Svenson. Seamstress Karl Grahn. Photographic assistance by Paul Lehr. Styling assistance by Henrika Bonn. Digital assistance by Rasmus Signeul. Production by Link Details.

Seasonal campaign featuring Kirsty Hume photographed by Philip Messmann. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Josefin Gligic. Make up by Anya de Tobon. Seamstress Emelie Janrell. Photographic assistance by Patrick Schönberg and Rasmus Signeul. Styling assistance by Olivia Kahlin. Production by Link Details.

RODEO

Creative direction, art direction and redesign of fashion and culture biannual Rodeo magazine by Anton Wikner and Sakari Paananen for Unestablished. Editorial direction by Lisa Corneliusson and Johan Wirfält. Fashion direction by Tekla Knaust and Agnes Grefberg Braunerhielm. Design assistance by Olof Lindqvist, Fredrik Broander and Aron Kullander-Östling. Production coordination by Kristofer Eidelöf and Josefin Lundgren. Fashion coordination by Asrin Haidari.

Digital cover and editorial featuring Michele Lamy photographed in her Paris home by Kacper Kasprzyk. Art direction by Anton Wikner and Sakari Paananen for Unestablished. Photographic assistance by Rebecca Lievre.

Rodeo youth photographed by Boe Marion with intro artwork by Tova Mozard. Styling by Lotta Volkova. Art direction by Anton Wikner and Sakari Paananen for Unestablished. Casting by Tekla Knaust. Hair by Sherin Forsgren. Make up by Linda Gradin. Photographic assistance by Truls Vinju. Style assistance by Martin Persson. Hair assistance by Jennie Sjöholm and Philip Fohlin. Make up assistance by Josefina Zarmén and Emily McWilliam. Production by New Blood Agency. Models Hedvig Palm, Awa Ceesay, Henrietta Hellberg, Viggo Jonason, Anna Sarvi, Oskar Landström, Ilda Lindqvist and Martin Öhman.

Contributors in issues 1–3 includes Robert Clark, Lotta Volkova, Mats Gustafson, Carlotta Manaigo, Tova Mozard, Lina Scheynius, Roger Deckker, Tina Tyrell, Boe Marion, Julia Hetta, Fabien Montique, Fumi Nagasaka, Johan Sandberg and Ola Rindal.

CDLP

Brand identity, image direction, digital flagship, packaging and labeling system for fashion brand CDLP (un Cadeau De La Providence). Creative direction by Anton Wikner. Art direction and design by Anton Wikner and Tomas Carlsten for Unestablished.

SUNPOCKET

Identity redesign, e-commerce, seasonal campaigns, packaging and labeling system for performance eyewear brand Sunpocket. Creative direction and art direction by Anton Wikner. Product development and retail environment by Halleroed. Digital dsign and graphic design by Tomas Carlsten for Unestablished. Still life photography by Bohman+Sjöstrand. Campaign featuring ultra runners Yudith Hernandez Melgar and Markus Frick photographed by Erik Wåhlström. Art direction by Anton Wikner. Video capture by Jacob Höglund. Production by Acne.

NK SPORT

Concept and interior for NK Sport, Swedish department store Nordiska Kompaniet‘s activewear and athleisure offering. Creative direction by Anton Wikner. Interior design by Anton Wikner with rack system by Campus. Store photography by Andy Liffner. Retouch by Unestablished.

ERÏK BJERKESJÖ

Brand identity, image direction, campaign, packaging and labeling system for fashion brand Erïk Bjerkesjö. Creative direction and art direction by Anton Wikner and Sakari Paananen for Unestablished. Campaign and still life photography by Ola Bergengren.

CHALET

Concept, naming, brand identity and interior design for outerwear retailer Chalet. Creative direction by Anton Wikner. Interior design by Anton Wikner in partnership with Campus. Digital design, graphic design and retouch by Unestablished. Store photography by Erik Undéhn.