NK SPORT

Brand identity, brand strategy, interior design and wayfinding for multi brand sports retailer NK Sport. Awarded Store of the Year 2019 by Café Magazine and longlisted in Frame Awards 2020 out of 1076 entries.

Creative direction by Anton Wikner. Interior design by Anton Wikner in partnership with Guise Architects. Design by Unestablished. Lead architect Jani Kristoffersen. Architects Susanne Berggren and Ragnar Eythorsson. Store photography by Erik Undéhn. Retouch by Madly Unda. Promo video capture by Shay Peretz. Cake stunt rider Albin Jonsson.

SUNPOCKET

Brand identity redesign, brand strategy, seasonal campaigns, digital flagship, packaging and labeling system for performance eyewear and accessories brand Sunpocket. Awarded Sunglasses Brand of the Year 2017 by Café Magazine.

Creative direction and art direction by Anton Wikner. Design by Tomas Carlsten for Unestablished. Product development and retail environment by Halleroed. Still life photography by Bohman+Sjöstrand. Campaign featuring ultra runners Yudith Hernandez Melgar and Markus Frick photographed by Erik Wåhlström. Art direction by Anton Wikner. Video capture by Jacob Höglund. Production by Acne.

CHALET

Brand identity, naming, brand strategy, interior design and wayfinding for luxury outerwear retailer Chalet. Creative direction by Anton Wikner. Design by Unestablished. Interior design by Anton Wikner in partnership with Guise. Lead architect Jani Kristoffersen. Architects Susanne Berggren and Ragnar Eythorsson. Store photography by Erik Undéhn.

CDLP

Brand identity, image direction, digital flagship, packaging and labeling system and for underwear and essentials brand CDLP. Creative direction by Anton Wikner. Art direction and design by Anton Wikner and Tomas Carlsten for Unestablished.

RODEO

Brand identity, creative direction, art direction and redesign of fashion biannual Rodeo magazine by Anton Wikner and Sakari Paananen for Unestablished. Editorial direction by Lisa Corneliusson and Johan Wirfält. Fashion direction by Tekla Knaust and Agnes Grefberg Braunerhielm. Design assistance by Olof Lindqvist, Fredrik Broander and Aron Kullander-Östling. Production coordination by Kristofer Eidelöf and Josefin Lundgren. Fashion coordination by Asrin Haidari.

Digital cover above featuring Michele Lamy photographed by Kacper Kasprzyk. Other contributors in issues 1–3 includes Robert Clark, Lotta Volkova, Mats Gustafson, Carlotta Manaigo, Tova Mozard, Lina Scheynius, Roger Deckker, Tina Tyrell, Boe Marion, Julia Hetta, Fabien Montique, Fumi Nagasaka, Johan Sandberg and Ola Rindal.

WERA

Brand reboot including brand identity, brand strategy, seasonal campaigns, packaging and labeling system for women’s contemporary fashion label Wera. Creative direction and art direction by Anton Wikner. Collection by Carin Wester.

Seasonal campaign featuring Missy Rayder photographed by Jonas Unger. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Henrik Haue. Make up by Anya de Tobon. Set Design by Johan Svenson. Seamstress Karl Grahn. Photographic assistance by Paul Lehr. Styling assistance by Henrika Bonn. Digital assistance by Rasmus Signeul. Production by Link Details.

Seasonal campaign featuring Kirsty Hume photographed by Philip Messmann. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Josefin Gligic. Make up by Anya de Tobon. Seamstress Emelie Janrell. Photographic assistance by Patrick Schönberg and Rasmus Signeul. Styling assistance by Olivia Kahlin. Production by Link Details.

ERÏK BJERKESJÖ

Brand identity, image direction, campaign and packaging for artisan shoe brand Erïk Bjerkesjö. Creative direction and art direction by Anton Wikner and Sakari Paananen for Unestablished. Campaign and still life photography by Ola Bergengren. Awarded ‘Who Is On Next?’ presented by L’Oumo Vogue and Pitti Immagine Uomo.