Unestablished defines, builds and communicates brands. In detail it is complex but at heart it is simple: create an emotional bond with your audience. In order to achieve this ambition, Unestablished accepts only a limited number of projects per year to give the client and the creative process full attention. Services span four main areas:

Yana Bovenistier photographed by Frida Marklund. Art direction by Unestablished.

BRANDING AND BRAND STRATEGY

Unestablished’s approach to strategy is holistic and, in essence, the art of getting the audience to act. Strategy is narrative, translating the brand vision into an interconnected sequence of events. Branding services include: Brand positioning and competitive analysis, communication strategy, naming of brands and products.

CREATIVE DIRECTION AND ART DIRECTION

The direction services bring brands and products to life through creative expressions across channels. It drives business growth and deepens the bond with the audience. Unestablished creates communication that intertwine the brand, purpose, and culture to drive the business forward. Direction services include: Image direction, creative concept development, advertising art direction.

DIGITAL AND GRAPHIC DESIGN

The design services places an emphasis on truly understanding contemporary culture – with unparalleled attention to detail – to embrace innovation and create novel brand expressions. Design services include: Visual identities, logotypes and marques, packaging, e-commerce design, editorial design.

PRODUCT AND SPATIAL DEVELOPMENT

Unestablished’s skill set also extends to physical manifestations of its visual world, creating experiences and environments that reinforce and enliven the brand and the product. Spatial services include: Product concept development, retail experiences, interior design.

In addition to its core expertise, Unestablished collaborates with clients’ internal brand teams and external specialists to ensure that adjacent creative initiatives retain authenticity, power and technological edge. Unestablished’s partnerships extend to specialists in public relations, web development, moving image and architecture.