WERA

Wera reboot including brand identity, brand strategy, packaging, labeling system and seasonal campaigns. Creative direction by Anton Wikner. Collection by Carin Wester.

Launch campaign featuring Missy Rayder photographed by Jonas Unger. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Henrik Haue. Make up by Anya de Tobon. Set Design by Johan Svenson. Seamstress Karl Grahn. Photographic assistance by Paul Lehr. Styling assistance by Henrika Bonn. Digital assistance by Rasmus Signeul. Production by Link Details.

Spring Summer 2019 campaign featuring Kirsty Hume photographed by Philip Messmann. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Josefin Gligic. Make up by Anya de Tobon. Seamstress Emelie Janrell. Photographic assistance by Patrick Schönberg and Rasmus Signeul. Styling assistance by Olivia Kahlin. Production by Link Details.

ABSOLUT

Brand identity re-design of Absolut for The Absolut Company. Art Direction by Anton Wikner and Henrik Billkvist. Design and typography by Jesper Örtegren. Lead agency Brand Union, executive creative director Mattias Lindstedt.

SUNPOCKET

Brand identity re-design, brand strategy, packaging, digital flagship and seasonal campaigns for Sunpocket. Creative direction by Anton Wikner. Design by Tomas Carlsten for Unestablished. Product development and retail environment by Halleroed. Still life photography by Bohman+Sjöstrand.

Launch campaign featuring ultra runners Yudith Hernandez Melgar and Markus Frick photographed by Erik Wåhlström. Art direction by Anton Wikner. Video capture by Jacob Höglund. Production by Acne.

CDLP

Brand identity, packaging, labeling system and digital flagship for CDLP. Creative direction by Anton Wikner. Art direction and design by Tomas Carlsten for Unestablished.

ERÏK BJERKESJÖ

Brand identity, packaging and launch campaign for Erïk Bjerkesjö. Creative direction by Anton Wikner and Sakari Paananen for Unestablished. Campaign and still life photography by Ola Bergengren. Each collection by Erïk Bjerkesjö is handmade in Tuscany using leather from Hermès tannery in France.

RODEO MAGAZINE

Creative direction, art direction and redesign of Rodeo Magazine by Anton Wikner and Sakari Paananen for Unestablished. Editorial direction by Lisa Corneliusson and Johan Wirfält. Fashion direction by Tekla Knaust and Agnes Grefberg Braunerhielm. Design assistance by Olof Lindqvist, Fredrik Broander and Aron Kullander-Östling. Production coordination by Kristofer Eidelöf and Josefin Lundgren. Fashion coordination by Asrin Haidari.

Digital cover above featuring Michele Lamy photographed by Kacper Kasprzyk. Other contributors in issues 1–3 includes Robert Clark, Lotta Volkova, Mats Gustafson, Carlotta Manaigo, Tova Mozard, Lina Scheynius, Roger Deckker, Tina Tyrell, Boe Marion, Julia Hetta, Fabien Montique, Fumi Nagasaka, Johan Sandberg and Ola Rindal.