CDLP

Brand identity, image direction, digital flagship, packaging and labeling system for men’s luxury essentials brand CDLP. Hand-crafted in Europe from sustainable, progressive fabrics, the brand can be found at some of the world’s leading retailers, including Harvey Nichols, Lane Crawford, Mr Porter, Ssense and Selfridges.

Creative direction by Anton Wikner. Art direction and design by Anton Wikner and Tomas Carlsten for Unestablished. Awarded underwear brand of the year by Café Magazine 2016, best new Scandinavian menswear designer by Scandinavian Man 2017.

NK SPORT

Brand identity, brand strategy, interior design and wayfinding for NK Sport, the latest addition to iconic Swedish department store Nordiska Kompaniet. NK Sport is a progressive multi-purpose sports retailer giving pioneering brands an inspiring, innovative framework. It has been a long way from the initial idea of showcasing products with a purpose and contextualizing sports as a cultural experience, to NK Sport’s finished physical scope of 1 600 m2. By placing innovation at the core, NK Sport shifts the whole dynamics of where to go to grow and sustain the traction for the future.

NK Sport’s locale design is site specific both regarding historic narrative and physical properties, the building being situated between the original jugend structure, and Swedish architect Hans Asplund’s brutalist addition from the 50’s. The space is furnished with sharp aluminum tables, glossy hammer painted steel pipes, black pigmented glass, and accents of soft colored translucent silicone objects, a stage fitting for brands from the entire spectrum of high-end athletic apparel and the ambition to bring importance back to spatial design.

Creative direction by Anton Wikner. Interior design by Anton Wikner in partnership with Campus. Design by Unestablished. Lead architect Jani Kristoffersen. Architects Susanne Berggren and Ragnar Eythorsson. Store photography by Erik Undéhn. Retouch by Madly Unda. Promo video capture by Shay Peretz. Cake stunt rider Albin Jonsson. Awarded Store of the Year 2019 by Café Magazine and longlisted in Frame Awards 2020 out of 1076 entries.

SUNPOCKET

Brand identity redesign, brand strategy, seasonal campaigns, digital flagship, packaging and labeling system for performance eyewear and accessories brand Sunpocket.

Creative direction and art direction by Anton Wikner. Design by Tomas Carlsten for Unestablished. Product development and retail environment by Halleroed. Still life photography by Bohman+Sjöstrand. Campaign featuring ultra runners Yudith Hernandez Melgar and Markus Frick photographed by Erik Wåhlström. Art direction by Anton Wikner. Video capture by Jacob Höglund. Production by Acne. Awarded Sunglasses Brand of the Year 2017 by Café Magazine.

WERA

Brand reboot including brand identity, brand strategy, seasonal campaigns, packaging and labeling system for women’s contemporary fashion label Wera. Creative direction and art direction by Anton Wikner. Collection by Carin Wester.

Seasonal campaign featuring Missy Rayder photographed by Jonas Unger. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Henrik Haue. Make up by Anya de Tobon. Set Design by Johan Svenson. Seamstress Karl Grahn. Photographic assistance by Paul Lehr. Styling assistance by Henrika Bonn. Digital assistance by Rasmus Signeul. Production by Link Details.

Seasonal campaign featuring Kirsty Hume photographed by Philip Messmann. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Josefin Gligic. Make up by Anya de Tobon. Seamstress Emelie Janrell. Photographic assistance by Patrick Schönberg and Rasmus Signeul. Styling assistance by Olivia Kahlin. Production by Link Details.

ERÏK BJERKESJÖ

Brand identity, image direction, campaign and packaging for artisan shoe brand Erïk Bjerkesjö. Creative direction and art direction by Anton Wikner and Sakari Paananen for Unestablished. Campaign and still life photography by Ola Bergengren. Awarded ‘Who Is On Next?’ presented by L’Oumo Vogue and Pitti Immagine Uomo.

CHALET

Brand identity, naming, brand strategy, interior design and wayfinding for luxury outerwear retailer Chalet. Creative direction by Anton Wikner. Design by Unestablished. Interior design by Anton Wikner in partnership with Campus. Lead architect Jani Kristoffersen. Architects Susanne Berggren and Ragnar Eythorsson. Store photography by Erik Undéhn.

RODEO

Brand identity, creative direction, art direction and redesign of fashion biannual Rodeo magazine by Anton Wikner and Sakari Paananen for Unestablished. Editorial direction by Lisa Corneliusson and Johan Wirfält. Fashion direction by Tekla Knaust and Agnes Grefberg Braunerhielm. Design assistance by Olof Lindqvist, Fredrik Broander and Aron Kullander-Östling. Production coordination by Kristofer Eidelöf and Josefin Lundgren. Fashion coordination by Asrin Haidari.

Digital cover and editorial featuring Michele Lamy photographed in her Paris home by Kacper Kasprzyk. Art direction by Anton Wikner and Sakari Paananen for Unestablished. Photographic assistance by Rebecca Lievre.

Rodeo youth photographed by Boe Marion. Styling by Lotta Volkova. Art direction by Anton Wikner and Sakari Paananen for Unestablished. Casting by Tekla Knaust. Hair by Sherin Forsgren. Make up by Linda Gradin. Photographic assistance by Truls Vinju. Style assistance by Martin Persson. Hair assistance by Jennie Sjöholm and Philip Fohlin. Make up assistance by Josefina Zarmén and Emily McWilliam. Production by New Blood Agency. Models Hedvig Palm, Awa Ceesay, Henrietta Hellberg, Viggo Jonason, Anna Sarvi, Oskar Landström, Ilda Lindqvist and Martin Öhman.

Legendary fashion illustrator Mats Gustafson captured in his Sag Harbor studio by Tina Tyrell with a following excerpt from his Azzedine Alaïa portfolio exclusively for Rodeo Magazine. Art direction by Anton Wikner and Sakari Paananen for Unestablished. Research by Agnes Grefberg Braunerhielm.

Other contributors in issues 1–3 includes Robert Clark, Lotta Volkova, Mats Gustafson, Carlotta Manaigo, Tova Mozard, Lina Scheynius, Roger Deckker, Tina Tyrell, Boe Marion, Julia Hetta, Fabien Montique, Fumi Nagasaka, Johan Sandberg and Ola Rindal.