NK SPORT

Brand identity, brand strategy, interior design and wayfinding for progressive multi brand sports retailer NK Sport. The interiors of NK Sport’s 1 600 square meters are site specific both regarding historic narrative and physical properties — the building being situated between the original Stockholm jugend structure and architect Hans Asplund’s brutalist addition from the 50’s. The latter now publicly revealed for the first time.

Creative direction by Anton Wikner. Interior design by Anton Wikner in partnership with Guise. Lead architect Jani Kristoffersen. Architects Susanne Berggren and Ragnar Eythorsson. Store photography by Erik Undéhn. Retouch by Madly Unda. Promo video capture by Shay Peretz. Cake stunt rider Albin Jonsson.

WERA

Wera reboot including brand identity, brand strategy, packaging, labeling system and seasonal campaigns. Creative direction by Anton Wikner. Collection by Carin Wester.

Launch campaign featuring Missy Rayder photographed by Jonas Unger. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Henrik Haue. Make up by Anya de Tobon. Set Design by Johan Svenson. Seamstress Karl Grahn. Photographic assistance by Paul Lehr. Styling assistance by Henrika Bonn. Digital assistance by Rasmus Signeul. Production by Link Details.

Spring Summer 2019 campaign featuring Kirsty Hume photographed by Philip Messmann. Art direction by Anton Wikner. Styling by Marcus Söder. Casting by Lotta Carlsten. Hair by Josefin Gligic. Make up by Anya de Tobon. Seamstress Emelie Janrell. Photographic assistance by Patrick Schönberg and Rasmus Signeul. Styling assistance by Olivia Kahlin. Production by Link Details.

CHALET

Brand identity, naming, brand strategy, interior design and wayfinding for multi brand luxury outerwear retailer Chalet. Creative direction by Anton Wikner. Design by Unestablised. Interior design by Anton Wikner in partnership with Guise. Lead architect Jani Kristoffersen. Architects Susanne Berggren and Ragnar Eythorsson. Store photography by Erik Undéhn.

RODEO MAGAZINE

Creative direction, art direction and redesign of Rodeo Magazine by Anton Wikner and Sakari Paananen for Unestablished. Editorial direction by Lisa Corneliusson and Johan Wirfält. Fashion direction by Tekla Knaust and Agnes Grefberg Braunerhielm. Design assistance by Olof Lindqvist, Fredrik Broander and Aron Kullander-Östling. Production coordination by Kristofer Eidelöf and Josefin Lundgren. Fashion coordination by Asrin Haidari.

Digital cover above featuring Michele Lamy photographed by Kacper Kasprzyk. Other contributors in issues 1–3 includes Robert Clark, Lotta Volkova, Mats Gustafson, Carlotta Manaigo, Tova Mozard, Lina Scheynius, Roger Deckker, Tina Tyrell, Boe Marion, Julia Hetta, Fabien Montique, Fumi Nagasaka, Johan Sandberg and Ola Rindal.

CDLP

Brand identity, packaging, labeling system and digital flagship for CDLP. Creative direction by Anton Wikner. Art direction and design by Tomas Carlsten for Unestablished.

ERÏK BJERKESJÖ

Brand identity, packaging and launch campaign for Erïk Bjerkesjö. Creative direction by Anton Wikner and Sakari Paananen for Unestablished. Campaign and still life photography by Ola Bergengren. Each collection by Erïk Bjerkesjö is handmade in Tuscany using leather from Hermès tannery in France.

SUNPOCKET

Brand identity re-design, brand strategy, packaging, digital flagship and seasonal campaigns for Sunpocket. Creative direction by Anton Wikner. Design by Tomas Carlsten for Unestablished. Product development and retail environment by Halleroed. Still life photography by Bohman+Sjöstrand.

Launch campaign featuring ultra runners Yudith Hernandez Melgar and Markus Frick photographed by Erik Wåhlström. Art direction by Anton Wikner. Video capture by Jacob Höglund. Production by Acne.